An integrated market research aims to provide information to business management on the precise determination of market size, forecasting the demand for the whole market, estimating the demand for new goods, the competitive position of the company’s products, analyzing local opportunities and features. As market competition becomes increasingly demanding, businesses are increasingly in need of any kind of information that can help them create or sustain a successful course.
OECON GROUP provides a wide range of quantitative and qualitative research services, including:
Market Research
- Definition of the research sample
- Designing of sampling Methodology
- Development of questionnaires
- Primary and Secondary Research
- Collection and processing of data
- Statistical Analysis of data collected
- Presentation of results
- Guidance on the results